8.03.2005

Burn! Hollywood Burn!

There are certain people who are worried about Hollywood being in a "Death Spiral". Do I think that Hollywood is in danger? Yes. Am I worried? (Insert R rated expletive here) No! Nothing would make me happier than Hollywood crashing and burning like the Hindenburg blimp. In fact, I think we should help it along. The article in Slate outlines the problem and a few possible solutions or stop gaps to keep Hollywood's aging business model on life support. I would like to outline a possible sabotage tactic.
The danger Hollywood is in is self-imposed. First-run movies are in trouble because DVD's are sold so soon after the movie premieres. Hollywood used to have a 6 month moratorium on video sales after a movie premiered. DVD's and specifically children's DVD's changed that. Now studios often target peak retail periods by releasing movies to the home video market as soon as 3 months after a box officer premiere, robbing the box office of vital dollars. The studio makes more money overall but at the expense of their movie distribution departments and the major movie theater chains. The major movie studios cannibalized the box office market for a quick buck. Now the major studios fear that their treasured box office is in jeopardy. WHO CARES!
I think a small but determined group of movie-goers could push the situation over the brink with one simple rule: Never see a movie in the first week. Studios depend on huge blockblusters with ridiculously profitable opening days to make money. I don't have specific numbers but I am willing to venture that 50% of a movie's box office gross comes in the first week and much of that in the first day. If the studios were denied that initial influx of profit they would likely panic. Movie-goers could continue all their usual purchasing habits and the studio executives would still stagger out of their high-rise offices in consternation.
The fear in major studios circles is that the demise of the box office would damage marketing and promotion. Studios believe that even the home video market is dependent on the box office to promote the DVD's they sell. I think anything that undermines the movie industry as it stands now is a healthy thing. I for one am already standing breathlessly, waiting in line for the next "Austin Powers" sequel and I think that the executive who greenlighted the project "Dude, Seriously Where is my Car" deserves recognition for his daring and genius.
I just need to come up with a way to spread my idea. I have ideas though...
Here is the first part of the article about the "Hollywood Death Spiral" and here is Part 2.

No comments: